Marketing Works

Starting from mid January 2026, I created all captions and edited photographs/videos for Stellah NYC's Instagram business page. I created short-form promotional videos for Instagram Reels. I utilized Canva and Dropbox to generate specialized content. I was in charge of the full execution of creative copy and social media trends/methods. I researched current fashion trends to inspire my ideas. I scheduled all content within Metricool to plan for each month.

I captured videos at a fashion week event for TheStyleThatBindsUs, a NYC-based luxury fashion stylist and event planner. We posted this video on October 15, 2025, which garnered new views to promote the business. I worked with 2 other interns to edit videos through CapCut. We also collaborated on creating copy for these two successful Instagram posts. I enjoyed the three months I interned for Delia Folk, the Co-Founder of TheStyleThatBindsUS. I am proud to support and represent a women-owned NYC business!

These are personal project videos that I shot on my camera to capture the beautiful scenery, art, and views. I post travel content on my Instagram page @EssieEllenEffy (linked at the bottom of each page). I loved seeing the LIM College Fashion Show in April 2025! The third video captures that incredible moment of seeing fellow students model student-created designs down the runway. I liked experimenting with videography to showcase my digital skills.